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A view of a daytime brand activation on Queen's Walk for 7UP.

Brand activations

Our central London site offers three, high-footfall locations where brands can connect with consumers

It’s why famous names like adidas, LEGO and Samsung have headed to the Southbank Centre for their brand activation campaigns.

Get in touchContact our specialist team for more information and to make a booking.

Submit an enquiry

Irish dancers dressed in green outfits on a light up green dance floor on the Queen's Walk.
Matt Crossick
View larger image 1 of 4. Irish dancers dressed in green outfits on a light up green dance floor on the Queen's Walk.
A yellow cube with 'Moncler Genius 2023' on the side with Big Ben in the background
View larger image 2 of 4. A yellow cube with 'Moncler Genius 2023' on the side with Big Ben in the background
Large installations of bread, a carton of milk and a bag of potatoes on the Queen's Walk
Victor Frankowski
View larger image 3 of 4. Large installations of bread, a carton of milk and a bag of potatoes on the Queen's Walk
A row of yellow beach huts on Queen's Walk to promote Meta in a brand activation.
View larger image 4 of 4. A row of yellow beach huts on Queen's Walk to promote Meta in a brand activation.

Our brand activation locations

Two red cubes with Hello Kitty branding and a performer dressed in a Hello Kitty costume next to the River Thames
A view from Golden Jubilee Bridge of the 7UP brand activation, taking place on Queen's Walk along the Thames.
A night-time view of Hyundai's brand activation that celebrates Spider-Man™: Across the Spider-Verse on Queen's Walk.

Queen's Walk

Located on the riverfront, close to the London Eye with views towards Westminster and the Houses of Parliament.

A view of Southbank Centre Square Brand Activation Spot.
Two caravans set up in Southbank Centre Square with the London Eye in the background

Southbank Centre Square

This area between Waterloo Station and the Royal Festival Hall is where we host our busy food market, but it’s available from Monday – Thursday for brand activations.

A group of people wearing sports kit standing on a stage infront of a crowd of people
Builder's Yard at Southbank Centre
A person handing out food to passers-by

Builder's Yard

A distinctive, covered location under Hungerford Bridge which provides a big space for larger scale projects.

At a glance

Fact sheet

For maps and dimensions of each location plus other useful information, please see our handy guide.

Download our fact sheet

Rates

  • Queen’s Walk: £9,000 (excl. VAT)
  • Southbank Centre Square: £9,000 (excl. VAT)
  • Builder’s Yard: £9,000 (excl. VAT)
Kinetika Bloco performing on Queens Walk at Southbank Centre
By bringing your brand activation to the Southbank Centre you’re supporting our mission to keep the arts open and accessible to all.

Views & reviews

‘We selected the Southbank Centre for our activation for its close proximity to key London landmarks and the high footfall enjoyed at the site. Liam, our contact throughout the booking process and during the activation, was both efficient and helpful. We’d certainly book the space again and recommend it to colleagues.’

– Andy Martin, Head of Experiential Marketing, Sublime Promotions

Event services

Catering
Dinner laid out in the Royal Festival Hall's Clore Ballroom for the EE BAFTA Film Awards 2024, with beautiful floral arrangements.

Catering

We’ve handpicked the best event caterers in London to delight your guests with delicious food and drink tailored to your needs.

Production
DDA production of red carpet at the back of the Royal Festival Hall

Production

Hiring our venues means our backstage team are at your service – the same people who make sure our concerts run without a hitch.

Impact & access

Sustainability
Garden filled with a collection of different plants and bushes with concrete buildings behind

Sustainability

We’re committed to becoming carbon net zero by 2040. Find out how working with us will impact your organisation’s emission targets.

Access

Access

Determined to make our venues accessible for all, we’re the first live events organisation to achieve Attitude is Everything’s Platinum certification.