Serena Brown

Clayponds from Back A Yard series, 2018

Serena Brown’s London upbringing informs her creative approach to photography. Adopting a social documentary style as captured through a fashion lens, her work conveys a sense of honesty and community.

For her project, Back A Yard, she worked with designer Georgia Borenius to create her own ‘high-fashion tracksuits’ and shot the project with the people she grew up with. The series highlights how working-class culture influences high fashion and advocates for a new appreciation of the working class as an influence on trends, as well as the need for more diverse opportunities in the fashion industry.